Monday, 17 January 2011

Photography in 2011

Over the last ten years businesses have changed greatly. This is due to technological advances and financial conditions forcing changes. Although some business have succumb to the difficulties and have cut their budgets and even workforce others have embraced the change and are continuing to ride the storm.

One constant is that the world of the studio photographer, corporate photography and web photography in general remain the most sought after as well as the most lucrative. By trade I am a studio photographer, however I also enjoy many different types of photography, some I am good at others I will never be good at! However I enjoy appreciating others work because there are always new techniques and perspectives to consider. Some of these I often practise and end up incorporating in to my own skill set. 

Corporate photography in 2011 is set to be stronger this year and is set to grow over figures taken from 2010. Even with the VAT increase in the UK and many businesses having to further tighten their purse strings.

Product photography on the other had is very difficult to predict. I have just finished an 8 month contract with a baby Products Company, their new product manufacturing is set to be no different to 2010. However the work coming my way has really started to be more sporadic, I guess manufacturing costs are up, as is shipping and thus marketing. I will watch this area closely this year, fingers crossed it will get better as companies need to push new products and beat their market competitors hence will be picking up the phone to us photographers for product and catalogues shots. 

Technology never sleeps and whilst many photographers are happy with their own set workflow, I (with many others) embrace new technology. We are creative people who are always on the look out for new skills, angles and essentially ways to create more stunning images. Corporate businesses would do well to recognise this as if they employ such a photographer they can be ensured something fresh and new that their business competitors do not have.

However buying the best and new equipment does not make a good photographer. Yes I admit I had many new photography equipment parts on my Christmas list. I have already used these in a recent shoot as a Corporate Photographer. But I also had a higher number of books and subscriptions. Knowledge is power and something I revel in. This Christmas I made sure several books on HDR, studio, lighting and inspirational imagery were received. I always like to expand my knowledge even if what I learn has no direct link to my area of photography. It keeps me sharp and my mind creative which in turn helps me keep ahead of the game!

If you are someone who is a photographer or graphic designer, one piece of advice I always give is do you reading. Don’t just settle for being good in your particular field, read, blog, tweet whatever you have at your disposal. Keeping you mind active and discovering new ideas and processes can never be a bad thing, it will only help to improve your techniques and workflow. Thus making you more successful in 2011.

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